Kennesaw State and adidas announced an extension of their existing partnership that will keep adidas as the Owls’ official on-field gear and apparel provider through June 30, 2026. All 18 of KSU’s Division 1 programs will be outfitted with adidas uniforms, footwear, accessories, and more.
“Over the years, adidas has been a great partner for KSU and will join us into a new era as members of Conference USA this July,” Director of Athletics Milton Overton said. “We are also excited to continue the adidas NIL Athlete Ambassador Program which is designed to help market and create content for our student-athletes.”
A competitive request for proposal (RFP) process resulted in continuing a relationship that has spanned over a decade and will keep the two parties as direct partners without a third-party. The new collegiate model by the Portland, Ore. based company offers deeper discounts, and rewards program success with achievement and promotional bonuses. Also, members of the athletic department, including coaches and staff, will be outfitted by adidas.
Additionally, KSU has formed a partnership with Triform Custom Apparel (TCA), which is the apparel licensee for adidas in the collegiate, high school and military channels of distribution. This partnership will allow Owl fans with more retail prospects to purchase KSU adidas gear.
Effective July 1, 2024, the Owls will join the NCAA Division I FBS and Conference USA. Click here for more information.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best high-performance products to make athletes better, faster, stronger, and creates a range of classic, fresh lifestyle and high-fashion lines.
