Croft & Associates has built their business around strong principles and a hard work ethic despite the difficult economic times. President Jim Croft attributes their success to “[the company’s] commitment to being an active participant in serving its community, its focus on serving its clients well, its desire to grow and develop its employees both professionally and spiritually and building a lasting company which demonstrates that a business can be successful while staying true to its moral compass.”
This architectural firm has experienced a 178 percent growth in the last year and has strived to set themselves apart from the competition through focusing on client relationships, quality control, expanding projects nationally and maintaining a faith-based work environment. Croft & Associates managed to thrive in the economic downturn by holding on to its most valuable resource—its people. This was achieved by reducing and eliminating owner and management salaries and reducing hours in lieu of cutting staff. Not only has the company valued their own employees, but also shared its office space and resources with other professionals who have been laid off from their jobs, creating new opportunities for both the company and individual architects.
Croft & Associates operates from its moral compass and always focuses on the new opportunities available, bringing both success and a positive reputation, earning the firm a nomination as one of the Cobb Chamber of Commerce’s Top 25 Small Businesses of the Year.
Business Snapshot
President: Jim Croft
Industry: Architecture
Company Description: Full-service commercial and residential architectural firm
Number of Employees: 14 full- and part-time
Percentage of growth from 2010: 178%
Location: Kennesaw
Contact Info: http://www.croftandassociates.com/
