This article is number 4 in a series of profiles of the Cobb Chamber’s 2016 Top 25 Small Businesses of the Year. Check back with Chamber Ink everyday in May for a new profile on a different Top 25 Business. We will wrap up the series on June 6 with the announcement of the 2016 Small Business of the Year.
Overview
Deluxe Athletics is an organization which has the unique capability to self-perform many different aspects of athletic construction projects. Their different subsidiaries provide clients with a full turn-key operation of athletic facility construction focusing on synthetic and natural turf, running tracks, bleachers, scoreboards, netting and other facility amenities.
There was a bit of a decline in the contractor industry from 2010-2012 due to many organizations turning to subcontractors for their installation needs to reduce overhead. Deluxe Athletics, specializing in construction, secured a contract with FieldTurf (the largest firm in the industry) in 2012, to handle ALL installations on the Southeast. This steady stream of installation work has allowed Deluxe Athletics to focus on the proper projects which highlight all of the organizational talents.
Punting the Competition
A major portion of the synthetic turf field today revolves around field replacement. Deluxe Athletics has created equipment and procedures that can recycle a major portion of the original fields for use in the new installation. This has separated them from the competition to allow for better margins and decreasing the amount of materials that would end up in a landfill. This helps Deluxe Athletics elevate itself as a preferred partner for clients to replace existing fields by providing a budget and environmentally friendly process.
Deluxe Athletics is more focused on educating their customers on all systems available for selection based on the clients’ needs and budget. Not sales initiatives and driving product for volume sales.
Community Involvement
Their role in the community is pretty wonderful too. Last year alone they donated to Cobb Schools Foundation, Keep Cobb Clean, The Atlanta Mission, Georgia Veterans Association and so much more. Congratulations to Deluxe Athletics on all of their achievements and making into the 25 Top Small Businesses of the Year for 2016!
Business Profile
Owner: Chris Daniluk
Industry: General Contractor
Year Established: 2004
Location: Marietta
Number of Employees: Full-time: 17, Part-time: 42, Sub-Contractors: 14
Percentage of Growth in 2015: 36%
Did You Know?: In 2015, Deluxe Athletics performed 75% of its work in Georgia and the rest over nine other states.
Website: www.deluxeathletics.com
Social Media
Facebook: deluxeathletics
