The Georgia Aquarium won an award for its marketing from the Association of Zoos and Aquariums.
The award recognized the aquarium’s “Where Imaginations Go to Play” campaign, which sought to rebrand the aquarium as a place that inspires imagination and fun in children and everyone who is a “child at heart.” The campaign used a new brand look onsite at the aquarium thatcarried throughout all advertising. The campaign focused on new and returning animals, new experiences and new activities.
This article originally appeared in the Atlanta Business Chronicle.
