During the 2020-2021 academic year, Mount Paran Christian School won several prestigious honors in recognition of its diversity initiatives, as well as its digital publishing campaigns for COVID-response tactics and marketing via blogs.
CASE DISTRICT III AWARDS
The Council for Advancement and Support of Education (CASE) District III/Southeast Awards presented Mount Paran Christian School with the top honor in the “Diversity and Talent Management: DEI Initiatives” category. The Gold award was presented to MPCS for its “Campaign for CommUNITY”: Building Equity on Campus. The Silver award was presented to Auburn University, with Bronze awarded to the University of Florida.
The 2021 CASE District III Institutional Awards represent the very best in advancement across the Southeast. More than 700 entries were submitted for the 70-plus awards categories. MPCS was one of only eight independent schools in the district to win a CASE award – the majority of the awards are presented to colleges and universities.
For its “Diversity and Talent Management” submission, MPCS detailed its efforts at building a diverse and inclusive campus climate. Since 2012, when the school created its first CommUNITY Task Force (CTF), the school has developed a multi-phased plan whose goal is to represent the unity of the body of Christ – a “commUNITY.
The CASE judges said of the MPCS entry, “Amazing campaign and programming. Their focus on building diversity and creating a more inclusive environment for their students began way before the racial unrest in 2020. Their outcomes are impressive, as is the level of engagement from various constituencies, such as students, faculty, parents, and leadership. They created programs that involved their entire community and did so in a creative, innovative, and cost-effective way.”
The focused CommUNITY campaign has assisted the school with its goal of being a more diverse school family. Since the formation of the CTF, MPCS has seen an amazing growth of a 100-percent increase, doubling diversity within the student body at the school. The CommUNITY campaign will continue to focus on increasing diverse student enrollment and retention, creating awareness among the faculty and student body, and continuing to build the already strong and respectful campus climate.
View the Winner’s Gallery summary here:
https://diiiawards.secure-platform.com/a/gallery/rounds/37/details/6748
EDUCATIONAL ADVERTISING AWARDS
Mount Paran Christian School also won a total of three awards from the 36th Annual Educational Advertising Awards: Gold – COVID Response Materials for its “Family Reunion” plan, GOLD – Equality and Diversity Promotion for its “Campaign for CommUNITY”, and Merit – COVID Response Materials for “What to Expect: A Return to Campus After COVID” video.
The awards, which are sponsored by Higher Education Marketing Report, are the largest, oldest, and most respected educational advertising awards in the country. This year, more than 2,000 entries were received from more than one-thousand colleges, universities, and secondary schools from all fifty states and several foreign countries. Gold awards were granted to 313 institutions. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals.
NATIONAL SCHOOL PUBLIC RELATIONS ASSOCIATION
NSPRA presents annual Publications and Digital Media Awards to recognize outstanding education publications and marketing/informational materials (print and electronic), video/TV/radio programs, social media, and websites. Mount Paran Christian School won two awards for the 2020-2021 academic year: a coveted “Award of Excellence” for outstanding blog, as well as an “Honorable Mention” award for outstanding branding/image package for the CommUNITY initiative. The MPCS WingTips blog is an industry-leader, highlighting educational thought-leadership. WingTips posts can be viewed at
blog.mtparanschool.com.
About Mount Paran Christian School
Mount Paran Christian School, the largest private Christian school in Cobb County, is a non-denominational, college-preparatory school for students in preschool age three through grade 12. MPCS is committed to excellence in academics, award-winning arts, and championship athletics, all within a Christian environment with small class sizes. Founded in 1976, MPCS is fully accredited (SAIS/Cognia) and located near Kennesaw Mountain on a 68-acre collegiate-like campus. Providing academic excellence in a Christ-centered environment, MPCS unites with home and church to prepare servant-leaders to honor God, love others, and walk in truth.
