Philip Morris International highlights U.S. manufacturing commitment
Philip Morris International’s U.S. business, PMI U.S., unveiled its new “Invested in America” advertising campaign, showcasing in part the company’s expanding U.S. manufacturing footprint.
The multichannel campaign, which appears in major publications including The New York Times and The Wall Street Journal, emphasizes PMI’s role in “powering job growth, revitalizing manufacturing, improving public health by offering adults 21+ who smoke better choices, and strengthening communities across the nation.”
“This campaign embodies our innovation and determination to reshape an entire industry and strengthen America,” said Stacey Kennedy, PMI Americas president and U.S. CEO. “It also reflects our commitment to meaningful investments that create genuine value for our business, our workforce and our communities.”
The campaign launch comes as PMI prepares to break ground on its $600 million Zyn manufacturing facility in Aurora later this year. Plans for the facility were first announced in July 2024. The 500-job facility represents a significant expansion of PMI’s smoke-free product manufacturing capacity in the United States.
Construction is expected to take approximately two years, with operations beginning by late 2025 and full production ramping up in 2026. According to PMI, the factory will generate an estimated $550 million in annual economic impact and create an additional 1,000 indirect jobs in the region.
The Colorado facility will supplement Zyn production from PMI’s existing Kentucky operations, which the company acquired through its purchase of Swedish Match in 2022. The expansion aims to meet rapidly growing consumer demand for nicotine pouches in the U.S. market.
PMI currently employs approximately 2,500 people across the United States, with corporate headquarters in Stamford, Connecticut.
The “Invested in America” campaign targets “key opinion leaders” across print, digital, social media and connected TV channels, with PMI stating its goal is to “spark an intelligent dialogue around change” while adhering to its marketing code that restricts advertising to adults of legal age to use nicotine.
