New Location at 4520 South Cobb Drive SE, Smyrna
Fifth Third Bank will celebrate the opening of its first Next Gen branch in Smyrna with a ribbon-cutting ceremony. Georgia Regional President Randy Koporc, Cobb Chamber President & CEO Sharon Mason and other city officials will be on hand for the momentous occasion.
“As Smyrna and Cobb keeps growing, it is important that we continue to welcome businesses that will support our local community,” said Sharon Mason. “Fifth Third Bank has been an outstanding company involved and committed to our community. We look forward to the opening of their new financial center location in Smyrna that will serve as a great resource for residents.”
The banking center, located at 4520 South Cobb Drive SE, is the third Fifth Third location in Smyrna and the second center to open in Georgia as part of the Fifth Third Bank retail expansion plan. In 2019, Fifth Third Bank announced bold plans to grow its retail presence in its Southeast regions which includes Georgia, Florida, Tennessee and the Carolinas. As part of the strategy, the Bank made plans to open 100 centers by 2021. Due to COVID, the process was delayed but the Bank is beginning to progress on the growth plan.
“We are excited to continue our planned expansion in the Metro Atlanta market with the opening of this Smyrna location,” said Randy Koporc, Fifth Third Bank Regional President. “This opening signifies our commitment to grow in Georgia despite the year we experienced last year. We are going to ensure that we open Next Gen design centers that meet the evolving needs of our customers.”
Driven by the rising role of digital tools in customers’ lives, there has been a shift in how customers use retail bank branches. The Southeast Cobb banking center will feature Fifth Third’s Next Gen approach to help meet those needs and expectations.
This Next Gen branch features:
- Mobile bankers using technology that allows them to meet and serve customers in a variety of settings. Rather than having teller “windows,” the new space gives employees the freedom to move around the lobby. Tablet computers encourage a more direct and personal way of serving customers.
- A tech wall with a dynamic digital screen.
- Flexible meeting and seating areas, with layers of privacy that can adjust depending on the need and the type of conversation taking place.
“This financial center is representative of our growth in Georgia and on how we will engage with our clients in the future,” said Dewayne King, Fifth Third Bank retail executive for Georgia. “It will be an honor to open this branch on our bank holiday – Fifth Third Day – which is a occasion to celebrate our employee, customers and community at large.”
The Bank has celebrated Fifth Third Day since 1991, and since 2012 has worked toward a common goal to fight hunger. For the last three years, Fifth Third has met or exceeded its goal of providing 1 million meals to those in need. The meals are provided through department donations, volunteerism efforts, and individual employee and customer donations.
As part of the opening celebration and Fifth Third Day, the Bank is partnering with Smyrna Public Safety Foundation to conduct a food drive where select local schools can pick up a food box in a social distance way on May 2. The Bank will also partner with the Atlanta Community Food Bank to help feed families.
Nakita Arnold leads the new banking center team with more than 12 years of financial services experience. She is a member of the Cobb Chamber of Commerce and has volunteered in the community through several organizations including multiple hours as a financial literacy educator with primary and secondary students.
Fifth Third Bank plans to open additional banking centers this year throughout Metro Atlanta.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of Dec. 31, 2020, Fifth Third had $205 billion in assets and operated 1,134 full-service banking centers and 2,397 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. In total, Fifth Third provides its customers with access to approximately 52,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of Dec. 31, 2020, had $434 billion in assets under care, of which it managed $54 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.
