Awards
Cobb Young Professionals recognizes the county’s top young professionals with the annual Next Generation Award. Award winners are selected from a pool of nominees who can be admired, learned from and celebrated within the Cobb community. Nominees are all in their 20s or 30s, active within their community, demonstrate leadership ability in the community and in their current role, and offer a unique perspective. Two winners of the Next Generation Award are named each year.
Presenting Sponsor
Robert Carnes, a distinguished marketing professional and published author, has made significant contributions to the field of marketing and community engagement. He is celebrated for his commitment to storytelling, having published three books that guide individuals and organizations in sharing their stories effectively. Carnes’ passion for education and his role as a speaker at local universities and conferences underscore his dedication to shaping the next generation of professionals.
Carnes’ impact extends beyond his professional achievements. He has made significant contributions through community service, particularly in assisting nonprofits and churches in enhancing their marketing and communication strategies. A key figure in the Atlanta marketing community, Carnes serves on the board of directors for the American Marketing Association (AMA) Atlanta chapter, where he leads the mentorship program. His efforts include launching an innovative online mentorship platform and being named the 2022 AMA Atlanta Volunteer of the Year. Carnes also actively participates in various local organizations, offering his expertise and resources to uplift others.
In his role at GreenMellen, Carnes has been instrumental in expanding the agency’s services and client base, contributing to a 210 percent growth in recurring revenue. His leadership in GreenMellen’s Brighter Web initiative and successful transition of marketing meetups to paid events have further solidified his reputation as a forward-thinking leader. Robert Carnes exemplifies the qualities of a next-generation leader, not only through his professional accomplishments but also through his unwavering commitment to community development and mentorship.
Jennifer Peinado’s dedication to solving complex problems and making informed decisions has significantly improved member satisfaction and engagement at Cobb EMC. Her authentic leadership style inspires trust and loyalty, and her commitment to the company’s core values —”Put People First,” “Innovate,” and “Own It”— exemplifies her as a next-generation leader.
Peinado’s contributions extend beyond her professional duties. She has been a tireless advocate for the Hispanic community, helping increase awareness of Cobb EMC’s services. She played a pivotal role in translating communications to Spanish, thereby improving accessibility for Spanish-speaking corporation members. Peinado’s efforts have also been instrumental in launching Cobb EMC’s first employee resource group, WINS@COBB, which supports women’s professional development within the company.
Outside of work, Peinado’s commitment to community service is exemplary. She has served on the Ser Familia board of directors and contributed to various community outreach programs, including the Barbara Hickey Children’s Fund Diaper Day and Operation Warmth fundraisers. Peinado’s dedication to civic involvement and her passion for supporting the Latino community have made a significant impact, both within Cobb EMC and the broader community. Her work with Ser Familia has been particularly impactful, helping the organization expand its reach and improve its services.
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